Introduction
Chanel Went Global
The Icons
A Legacy of Craftsmanship
Chanel Fashion Collections
Celebrity Influence
frequently asked questions
Collection
INTRODUCTION
CHANEL: A Legacy of Revolution and Elegance
From a small hat shop in Paris to one of the world's most recognized luxury houses, Chanel has shaped what it means to dress with freedom, confidence, and timeless style for over a century.
The Beginning: From Humble Roots to Icon
Gabrielle Bonheur Chanel was born on August 19, 1883, in Saumur, France, into a life of hardship. After her mother passed away when she was just eleven, her father sent her to a convent orphanage in Aubazine, where she learned to sew. She later worked as a café singer, earning the nickname "Coco" from a song she used to perform.
With support from wealthy admirers, including cavalry officer Étienne Balsan and English industrialist Arthur "Boy" Capel, Chanel opened her first shop in Paris in 1910 at 21 rue Cambon, selling hats. What began as a small millinery boutique quickly grew into something far bigger. By 1913, she had opened locations in Deauville and later Biarritz, where her practical, comfortable designs found immediate success.
The Comeback and Lasting Influence
Chanel closed her fashion house in 1939 at the start of World War II. After the war, she faced challenges and lived in Switzerland for several years. But in 1953, at age seventy, she made a bold return to fashion, determined to offer an alternative to Christian Dior's "New Look" with designs she felt better suited modern, independent women.Though critics were doubtful at first, her comeback collection eventually won over the fashion world, proving her vision was ahead of its time.
Chanel remains the only fashion designer on Time magazine's list of the 100 most influential people of the 20th century. She passed away on January 10, 1971, but her influence continues to this day.
A New Era: Karl Lagerfeld's Renaissance
In 1983, twelve years after Gabrielle Chanel's death, Karl Lagerfeld was brought in as creative director when the brand was considered nearly dormant. He brought the company back to life, transforming it into a huge success by updating its ready-to-wear fashion line. Lagerfeld made the interlocked CC monogram a style statement and changed the Chanel look by adding padded shoulders, shorter skirts, higher heels, and bolder accessories.
For over three decades, Lagerfeld oversaw every aspect of Chanel's creative output, from designing collections to photographing advertising campaigns and arranging store displays. Under his leadership, Chanel became the protector of haute couture, and he transformed fashion shows into theatrical events, turning the Grand Palais into the venue for spectacular productions starting in 2005.
Lagerfeld passed away on February 19, 2019, at age 85, marking the end of a six-decade fashion career.
Continuing the Legacy: From Viard to Blazy
Virginie Viard, who had worked with Lagerfeld for over 30 years as director of Chanel's Fashion Creation Studio, was named artistic director following his death in 2019. She was the first woman to lead Chanel since Coco Chanel herself. Under her leadership, Chanel's ready-to-wear business multiplied by 2.5, and the brand reported revenues of nearly $20 billion in 2023.
After five years, Viard departed from Chanel in June 2024. In December 2024, Chanel announced Matthieu Blazy, former creative director of Bottega Veneta, as its new artistic director of fashion activities. This marks the first time the brand has recruited an external candidate for the top creative role since Lagerfeld was appointed in 1983. Blazy will oversee all haute couture, ready-to-wear, and accessories collections, and is expected to show his first collection in October 2025.
Chanel Today: Honoring Heritage, Embracing the Future
CHANEL Haute Couture continues to reinvent itself season after season at 31 rue Cambon, staying true to its commitment to excellence and creativity. Each piece is handcrafted in Parisian workshops, with some creations taking from 250 hours for a jacket to thousands of hours for the most extraordinary pieces.
The house works with six specialized workshops, including the only "galon" (braid) workshop in the world, entirely focused on creating this signature detail of Chanel design. As the oldest haute couture house still operating today, Chanel continues to push the limits of craftsmanship and creativity.
What Gabrielle Chanel built was more than a fashion house. She created a way of dressing that speaks to independence, confidence, and natural elegance. From the iconic quilted handbag to the interlocked CC logo, every piece of Chanel tells the story of a woman who refused to follow the rules and, in doing so, changed fashion forever.
Chanel Went Global
Chanel in the UAE: A Luxury Destination
The very first Chanel boutique in the Arabian Gulf opened in 1983, brought to the region by Etoile Group. Chanel first launched its Dubai Mall boutique in 2009 in the heart of downtown Dubai. In June 2019, Chanel reopened its largest boutique in the UAE at Dubai Mall after a major renovation, extending the space to over 715 square meters across two floors.
Today, Chanel has a strong presence across the Emirates. In Dubai, the brand operates boutiques at Dubai Mall, Mall of the Emirates, Dubai Hills, and Mirdif City Center. Beyond Dubai, Chanel has locations in Abu Dhabi at Yas Mall and Galleria Al Maryah Island, as well as Al Ain Mall. Each boutique offers the complete Chanel experience, including fashion, accessories, leather goods, ready-to-wear, shoes, watches, fine jewelry, fragrance, beauty, and eyewear.
Chanel's Global Expansion: From Paris to the World
What began in a small Parisian apartment has grown into a global empire with over 310 boutiques across six continents. Chanel's expansion story is one of strategic vision, cultural adaptation, and unwavering commitment to luxury.
Early American Success
Chanel first opened on Rodeo Drive in 1985, when it hosted a replay of its fall 1985 haute couture show at the Los Angeles Music Center.
Even before establishing its permanent American presence, Chanel had already captured American attention. In 1931, Gabrielle Chanel was invited to Hollywood by studio mogul Samuel Goldwyn to design film costumes for his United Artists studio. (Source: WWD)
Conquering the United States
The American market proved crucial to Chanel's global success. In May 2023, Chanel opened its largest U.S. store in Beverly Hills at 400 North Rodeo Drive, spanning over 30,000 square feet across four floors. The building, designed by architect Peter Marino, features a stunning "Golden Lasso" sculpture of 215 hand-blown glass beads resembling one of Chanel's iconic pearl necklaces.
Most recently, in February 2024, Chanel opened its first U.S. store dedicated solely to fine jewelry and watches at the historic Crown Building at 730 Fifth Avenue in New York. The 3,200-square-foot space was designed by architect Peter Marino and features black lacquer and gold throughout, from textured walls and patterned rugs to tables supporting display cases.
The United Kingdom Connection
In June 2013, Chanel opened its largest flagship store in London at 158-159 New Bond Street, occupying 1,000 square meters (12,600 square feet) in the heart of London's luxurious Mayfair district. Peter Marino designed the store following his work on the label's recently opened Avenue Montaigne store in Paris, with inspiration taken from Coco Chanel's Paris apartment on Rue Cambon.
Opened in 2013, this sprawling edifice stretches across three floors and covers more than 12,000 square feet, housing an exhaustive range of products, from ready-to-wear collections and footwear to fashion accessories, fine jewelry, watches, fragrances, makeup, and skincare. In October 2020, the company purchased its flagship Bond Street boutique for £310 million.
Asia: A Strategic Priority
Asia has become one of Chanel's most important markets, with the brand establishing a significant presence throughout the region. Today, Chanel operates boutiques in major Asian cities including Tokyo, Hong Kong, Seoul, Singapore, and beyond. Each location maintains the house's commitment to craftsmanship, elegance, and personalized service.
From Paris to New York, London to Tokyo, and Dubai to Hong Kong, Chanel has become a truly global brand while never losing sight of its French heritage and the revolutionary spirit of its founder.
The Icons: Chanel’s Most Beloved Creations
Chanel’s design legacy is defined by pieces that have not only stood the test of time but grown in desirability. Here are the most iconic creations you’ll find available through Sands UAE:
The Classic 11.12 Flap Bag
Perhaps the most famous Chanel handbag today, the Classic Flap (11.12) is a modern interpretation of the original 2.55. Designed by Karl Lagerfeld in the 1980s, it features the now-famous CC turn-lock clasp, double flap interior, and diamond-quilted leather. The 11.12 is available in a variety of materials and sizes — including lambskin, caviar leather, and exotic finishes — and remains one of the most sought-after bags at Sands UAE.
The 2.55 Reissue
The 2.55 was created by Coco Chanel herself in February 1955 (hence the name), offering women a hands-free shoulder bag at a time when clutch bags were the norm. Its rectangular “Mademoiselle” lock and chain strap without leather interlacing make it distinct from the 11.12. Today, this model represents a connection to Chanel’s revolutionary past — a piece of fashion history available at Sands UAE.
Vanity Case Lineup
Functional yet supremely fashionable, Chanel’s Vanity cases blend elegance with practicality. Originally inspired by makeup pouches, modern Vanity styles now feature structured box silhouettes, top handles, and removable chains. Whether in lambskin, tweed, or seasonal finishes, Vanity bags offer a playful take on Chanel’s classic motifs.
Slingback Pumps & Ballerina Flats
Launched in 1957, the Chanel slingback pump — with its beige body and black toe cap — was a design marvel. It elongated the leg, slimmed the foot, and worked with nearly every outfit. It was later followed by the brand’s ballerina flats, which quickly became everyday staples among fashion insiders. Both styles are now essentials in every Chanel lover’s wardrobe — and are regularly featured at Sands UAE in classic and seasonal iterations.
Iconic Style, Enduring Legacy
A Legacy of Craftsmanship: Chanel's Materials
Chanel's magic lies not only in design but in the materials that bring its creations to life. Each texture is carefully selected for its quality, durability, and ability to age beautifully. From sumptuous lambskin to grained caviar leather, every material tells a story of craftsmanship and luxury:
Lambskin Leather
Known for its buttery softness and smooth, delicate surface. Often seen in Classic Flap bags, it exudes pure luxury with a refined, elegant finish. The leather develops a beautiful patina over time, making each piece uniquely yours. However, it requires gentle handling and care to maintain its pristine appearance, as it can show scratches more easily than other leathers.
Caviar Leather
A more durable, pebbled-grain calfskin that resists scratches and wear—ideal for everyday use. This textured leather was introduced by Chanel in the 1990s and quickly became a favorite for those seeking both beauty and practicality. The raised grain pattern not only adds visual interest but also helps disguise minor marks, making it perfect for frequent wear.
Tweed
A Chanel signature across both bags and apparel, often woven in custom colorways for each season. Inspired by Gabrielle Chanel's love of British countryside style, the house works with specialized mills to create unique tweed patterns that blend tradition with modern design. Each tweed piece is carefully crafted to ensure the pattern aligns perfectly across seams.
Patent Leather
Sleek and glossy, adding a touch of shine to clutches and accessories. This high-shine finish creates a bold, modern look that stands out on any occasion. Patent leather pieces require specific care to maintain their mirror-like finish and prevent cracking.
Exotic Skins
Including python, alligator, and crocodile, reserved for highly limited editions. These rare materials are sourced responsibly and crafted by master artisans who specialize in working with delicate exotic leathers. Each piece is one-of-a-kind, with natural variations in texture and pattern that make it truly unique.
Aged Calfskin
Treated to achieve a vintage, lived-in look straight from the atelier. This leather gives bags an instant heritage feel while maintaining structural integrity.
At Sands UAE, you'll find Chanel pieces in these iconic materials, from everyday classics to rare collector's editions. Whether you're drawn to the softness of lambskin or the durability of caviar, each material represents Chanel's unwavering commitment to quality and timeless elegance.
Chanel Fashion Collections: A Year-Round Celebration of Style and Craftsmanship
Chanel’s fashion calendar is thoughtfully structured, with each collection offering a unique vision of the brand’s heritage, modernity, and unparalleled artistry. From couture exclusivity to travel-inspired wardrobes, Chanel crafts timeless elegance for every season and occasion.
Haute Couture
Haute Couture represents the pinnacle of Chanel’s craftsmanship. Presented twice a year in Paris, these one-of-a-kind garments are created entirely by hand in the Chanel ateliers on Rue Cambon. Each piece can take hundreds of hours to complete, with embroidery, hand-finishing, and fittings tailored precisely to the client. Haute Couture collections feature dramatic evening gowns, structured tweed jackets, and ethereal silhouettes—all bearing the house’s signature sophistication and artisanal excellence. Only a select group of clients worldwide can access this ultra-exclusive line, underscoring its rarity.
Ready-to-Wear (Prêt-à-Porter)
Chanel’s Ready-to-Wear line, shown during Paris Fashion Week for Spring-Summer and Fall-Winter seasons, delivers refined fashion that is elegant, wearable, and instantly iconic. Designed for everyday sophistication, this collection includes day dresses, tailored blazers, relaxed separates, and evening looks that reflect current cultural moods with timeless Chanel codes—think boucle tweeds, monochrome palettes, and statement accessories. These pieces are made for boutique availability and are more accessible than couture while maintaining a high level of craftsmanship.
Cruise Collection (Resort)
The Cruise or Resort collection originally catered to Chanel’s jet-set clientele escaping cold winters for sunny destinations. Today, it functions as a key mid-season line, offering relaxed luxury with a spirit of travel and escape. Cruise shows are often held in iconic international locales—such as Venice, Havana, or Monte Carlo—and the clothing reflects a warm-weather ease with floaty fabrics, nautical themes, soft tailoring, and coastal-ready accessories. It bridges the gap between seasons while embodying effortless glamour.
Métiers d’Art Collection
Introduced in 2002 by Karl Lagerfeld, the Métiers d’Art collection pays tribute to Chanel’s artisan partners—specialist workshops known as the “Maisons d’art.” These include legendary French houses like Lesage (embroidery), Lemarié (feather and flower work), Massaro (shoe making), and Maison Michel (millinery). Released annually in December, the collection showcases artistic innovation and exquisite detail, marrying contemporary design with centuries-old techniques. The Métiers d’Art shows often spotlight a city or cultural theme, blending narrative with craftsmanship in a luxurious spectacle.
Pre-Collections (Pre-Fall / Pre-Spring)
Chanel’s Pre-Collections are designed to provide clients with fresh styles between the major runway shows. These capsule lines focus on versatile essentials—layering pieces, knitwear, transitional coats, and accessories—crafted with the same precision and polish as the main collections. Pre-Collections offer a curated wardrobe that is both seasonal and timeless, ideal for those looking to update their closets with everyday sophistication infused with Chanel’s signature elegance.
Chanel and Celebrities: A Star-Studded Legacy
From Hollywood legends to music icons, Chanel has long understood the power of celebrity partnerships. The brand's relationship with stars goes beyond simple endorsements. It's about finding faces that embody the spirit of Chanel itself: confident, elegant, and timeless.
The Icon Effect: From Marilyn to Modern Day
Chanel's connection to celebrity culture dates back to Marilyn Monroe. In her April 1952 interview, Monroe shared: "Once this fellow says 'Marilyn, what do you wear to bed?' So I said I only wear Chanel No. 5."
Catherine Deneuve and Nicole Kidman also joined the ranks of Chanel No. 5 spokesmodels, continuing the fragrance's legacy of associating with iconic women.
Karl Lagerfeld's Vision
Karl Lagerfeld understood the power of celebrity early on, creating a universe of stars that wore Chanel on the red carpet and sat front row at his shows during his 36-year tenure as creative director. He would look to what was bubbling under in pop culture, naming young stars such as Willow Smith when she was just 15, Kristen Stewart when she was fresh off the "Twilight" film trilogy, or personally selecting Blackpink's Jennie well before K-pop stars were front row regulars.
Today's Ambassadors
Chanel's current roster of brand ambassadors includes some of the most celebrated names in entertainment:
Margot Robbie has been an ambassador for Chanel since March 2018, and in 2024, she became the face of Chanel No. 5. "I've just always known about Chanel No.5," Robbie said of her history with the fragrance.
Penélope Cruz was named a Chanel brand ambassador in 2018. In 2024, Cruz appeared alongside Brad Pitt in Chanel's Iconic Handbag campaign, a black and white film inspired by the classic movie "A Man and a Woman."
Lupita Nyong'o was named Chanel's newest brand ambassador in October 2024 after being a friend of the house for over 10 years. "They were one of my first supporters. I remember wearing them as early as 2013 right when my first film, '12 Years a Slave,' came out," Nyong'o told WWD.
Kendrick Lamar was signed as a brand ambassador and face of Chanel's eyewear in April 2025. The rapper had previously appeared at the 2023 Met Gala in a quilted jacket designed by Virginie Viard, and in January 2024, he worked on the set design and soundtrack of Chanel's Spring-Summer 2024 haute couture show. "I visited the Chanel ateliers and saw the process of how something goes from design to execution. Seeing the people who work hard and bring these visions to life resonates with me," Lamar said.
Other notable ambassadors include Kristen Stewart, Riley Keough, Charlotte Casiraghi, Whitney Peak, Vanessa Paradis, and BLACKPINK's JENNIE, each bringing their unique style and influence to the house, representing Chanel's global reach and appeal across generations and cultures.
The brand's celebrity partnerships continue to evolve, attracting stars who appreciate both the heritage and the innovation that Chanel represents. From fragrance campaigns to runway shows, these ambassadors don't just wear Chanel. They become part of its ongoing story.
On the Red Carpet
Chanel's presence on red carpets around the world is undeniable. At the 14th Annual Museum of Modern Art Film Benefit, Penélope Cruz wore a stunning red Chanel dress inspired by the brand's fall/winter 2020/2021 collection, featuring an open back and a bejeweled neckline that took over 700 hours to build. These moments showcase not just the beauty of Chanel's creations, but the extraordinary craftsmanship behind each piece.
The brand's celebrity partnerships continue to evolve, attracting stars who appreciate both the heritage and the innovation that Chanel represents. From fragrance campaigns to runway shows, these ambassadors don't just wear Chanel—they become part of its ongoing story.
Frequently Asked Questions
What makes Chanel bags so iconic?
It's a combination of history, craftsmanship, and design. From Coco Chanel's original vision to Karl Lagerfeld's modern updates, each bag reflects timeless elegance and refined detail. The quilted leather, interlocking CC logo, and chain straps have become symbols of luxury recognized worldwide.
Is Chanel a good investment?
Yes. Iconic styles like the Classic Flap, Boy Bag, and 2.55 often retain or increase in value over time, especially in rare colors or limited editions. Their craftsmanship, scarcity, and enduring appeal make them highly sought after in the resale market.
What is Chanel best known for?
Chanel is famous for its timeless fashion, especially the classic tweed jacket, quilted handbags like the 2.55 and Classic Flap, and the iconic No. 5 fragrance. The brand blends modern elegance with historic Parisian chic.
What is the difference between Chanel's Haute Couture and Ready-to-Wear?
Haute Couture is handmade, custom-fitted, and presented in Paris twice a year. Each piece is created specifically for the client and requires hundreds to thousands of hours of craftsmanship. Ready-to-Wear, or Prêt-à-Porter, is available in boutiques seasonally and designed for everyday luxury, offering Chanel's signature style in ready-made pieces.
What is the Cruise Collection?
Chanel's Cruise Collection is a mid-season line designed for travel and warm-weather dressing. It blends seasonal elements and is often shown in exotic international locations, offering fresh designs between the main fashion seasons.
What is the most iconic Chanel fragrance?
Chanel No. 5 is the most iconic. Launched in 1921, it remains a top-selling perfume globally and is available in different concentrations, including Eau de Parfum and Parfum. It was revolutionary as the first fragrance to bear a designer's name.
How can I style a Chanel bag for everyday use?
Chanel bags are incredibly versatile. Pair a Classic Flap with denim for effortless chic, carry a Boy Bag for a more modern edge, or use a Mini or Vanity bag for day-to-night elegance. The timeless design allows them to complement both casual and formal outfits.
How can I care for my Chanel handbag?
Store your bag in its dust bag, away from heat and moisture. Avoid overfilling, which can distort the shape, and wipe gently with a soft cloth when needed. For deeper cleaning or repairs, Chanel boutiques offer professional care services including hardware restoration and leather touch-ups.
Where can I repair my Chanel bag in the UAE?
You can take your Chanel bag to any Chanel boutique in the UAE, including locations at Dubai Mall, Mall of the Emirates, or Abu Dhabi's Galleria Al Maryah Island. They will guide you through the official care process, including cleaning, hardware restoration, or leather touch-ups.
Does Chanel offer a warranty or after-sales service?
Yes, Chanel offers product care and repair services for eligible items. You can bring your item to any Chanel boutique, where it will be assessed and, if needed, sent to a specialized workshop for restoration.
How to Authenticate Chanel Products?
As demand for Chanel bags and shoes continues to rise, so does the production of counterfeits. Knowing how to authenticate a Chanel item is critical, especially when purchasing pre-owned or from secondary markets.
Key indicators of authenticity include:
Serial Numbers: Found inside the bag on a white sticker, corresponding to the year of production. Chanel items made after 2021 use a microchip system instead of traditional serial stickers.
Hologram Stickers: Older bags include a hologram sticker near the serial number for added security. The hologram should have a clear, three-dimensional effect that shifts when viewed from different angles.
Stitch Count: Authentic Chanel quilting typically has a high stitch count—at least 10 stitches per inch—ensuring durability and perfect pattern alignment. The stitching should be even, tight, and symmetrical across the entire bag.
Logo Alignment: The CC clasp should be symmetrical and perfectly aligned, with the right "C" overlapping the left "C" at the top and the left "C" overlapping at the bottom. This overlap should be consistent and precise.
Hardware Engraving: The zippers and hardware are often engraved with "CHANEL" or "Lampo" (a historic Italian zipper manufacturer), depending on the year. The engraving should be crisp, clear, and evenly stamped.
Leather Quality: Authentic Chanel uses premium lambskin or caviar leather. The leather should feel luxurious, soft, and have a consistent texture. Caviar leather has a distinctive grainy texture, while lambskin is smooth and buttery.
Interior Lining: The interior should be made of high-quality materials with neat stitching. Look for the Chanel logo stamped inside, usually in gold lettering.
While Sands UAE does not authenticate outside items, we guarantee 100% original Chanel products listed on our site. Every piece is carefully sourced and vetted before being offered for sale, giving you complete peace of mind with your purchase.
Where to Buy Chanel Products in the UAE?
One of the most common questions from luxury lovers is: Where can I actually buy a Chanel bag or shoes without being waitlisted?
Official Chanel Boutiques in the UAE:
Chanel operates several boutiques across the Emirates, offering the full range of fashion, accessories, leather goods, watches, fine jewelry, fragrance, and beauty products.
However, Chanel has tightened its retail policies in recent years, often requiring buyers to purchase in-store with limited stock and availability. Popular styles like the Classic Flap often have long waiting lists, and allocation is limited even for regular clients.
At Sands UAE, we offer a solution: a curated selection of authentic Chanel pieces available for immediate purchase. From the Classic Flap to seasonal Vanity cases, Boy Bags, and iconic footwear, you can browse, select, and receive your piece—all through sands-uae.com. We source hard-to-find items, limited editions, and waitlisted pieces that aren't readily available in boutiques, making luxury accessible without the wait.
Can I buy seasonal or limited-edition Chanel pieces at Sands UAE?
Yes. Sands UAE offers a curated selection of seasonal releases and hard-to-find Chanel items not easily found in boutiques. This includes Cruise Collection pieces, limited-edition colors, and exclusive designs that are typically difficult to access.
Can I shop vintage Chanel pieces in the UAE?
Yes, through luxury sourcing services like Sands UAE, you can find vintage Chanel items that are authenticated and curated for quality and style. Vintage pieces often include rare designs and colors no longer in production.
Is Chanel available through personal shopping services?
Yes, platforms like Sands UAE offer access to Chanel products not readily available in stores, including hard-to-find items, seasonal pieces, and waitlisted bags. Our personal shopping service handles the sourcing, authentication, and delivery, making the process seamless and stress-free.
Collection
More than fashion, Chanel is a statement of lasting refinement.
