Privacy policy
Last updated: 6 November 2026
1. Who we are
SANDS LUXURY TRADING L.L.C. ("SANDS", "we", "us") is a luxury personal shopping platform based at IT Plaza, Office 214-217, Dubai Silicon Oasis, Dubai, United Arab Emirates. We are responsible for the personal data described in this policy.
This policy covers:
- our website, sands-uae.com, and its online store;
- the SANDS app for iPhone and Android;
- SANDS Pay, our payment links and the conversation with your SANDS Advisor;
- our consignment service, including the consignment space at platform.sands-uae.com and in the app;
- our contacts with you by email, WhatsApp and phone.
Questions about this policy or your data: help@sands-uae.com.
2. Information we collect
We collect what you give us, what your use of our services creates, and a few technical details. We do not collect more than each service needs.
| When you | What we collect |
|---|---|
| Create an account or sign in | Name, email address, phone number, password (stored encrypted by Shopify) or a one-time sign-in code, date of birth if you add it |
| Order on the website or in the app | Items, prices, delivery and billing addresses, order history, gift messages, delivery tracking. Card details are handled by our payment providers; we never see or store your full card number |
| Talk to your SANDS Advisor or our team | Your messages, the photos you choose to send, the pieces you ask about, payment links sent to you, by app chat, WhatsApp, email or phone |
| Consign a piece | Identity and contact details, pickup address, photos and description of the piece, authentication results, sale and offer history, bank details for payouts (IBAN, account holder, currency) |
| Use Create A Style in the app | The pieces and the model you choose, and the looks generated for you. We do not ask for photos of you |
| Save pieces, looks or preferences | Your wishlist, saved looks, sizes and preferences |
| Turn on notifications | A notification token for your device and your notification choices |
| Add your membership card to Apple Wallet | A card identifier, your membership level and the device that holds the card |
| Browse the website or the app | Device and browser type, app version, IP address, pages and products viewed, and, only where you allow it, advertising identifiers (see section 5) |
We may also receive information about you from our payment, delivery and authentication partners, for example a payment confirmation or a delivery status.
3. How we use it
We use your data to serve you, to run our business and to meet our legal duties. We do not sell your personal data.
| Purpose | Why we may do it |
|---|---|
| Process and deliver your orders, payments, returns and refunds | To perform our contract with you |
| Personal shopping: answer your requests, source pieces, send payment links, follow each order to your door | To perform our contract with you, at your request |
| Run your consignment: pickup, authentication, listing, offers, sale and payout | To perform our consignment agreement with you |
| Manage your account, membership level, Apple Wallet card and saved pieces | To perform our contract with you |
| Send service notifications (order steps, replies from your SANDS Advisor, consignment steps) | To perform our contract with you; you can turn notifications off at any time |
| Send news, offers and private sales by email, WhatsApp or notification | Your consent, or our legitimate interest in telling existing clients about similar products; you can opt out at any time |
| Measure and improve the website and the app, and measure our advertising | Our legitimate interest, or your consent where the law or the device requires it (section 5) |
| Prevent fraud, check authenticity, keep our services secure | Our legitimate interest and our legal duties |
| Keep invoices and accounting records, answer the authorities | Our legal duties under UAE law |
4. Who we share it with
We share your data only with the companies that help us provide our services, and only what each one needs. They act on our instructions and must protect it.
| Who | What for |
|---|---|
| Shopify | Our online store, accounts, orders and checkout |
| Payment providers (Shopify Payments, Tabby, Tamara and our card processors) | Taking payments, instalments and refunds |
| Delivery and courier companies | Collecting and delivering pieces, including consignment pickups |
| Authentication partners | Checking that a piece is authentic |
| Hosting and software providers (for example Supabase, Vercel, Zendesk, Zoko and Expo) | Running our platform, our client service by email and WhatsApp, and app notifications |
| Google (Gemini) | Creating the looks in Create A Style from the product photos you choose |
| Apple and Google | Delivering notifications and the Apple Wallet card to your device |
| Email and review services (Klaviyo, Trustpilot) | Sending our emails and collecting reviews |
| Advertising and analytics partners (Google, Meta, TikTok, Snapchat and, in the app, AppsFlyer) | Measuring visits and our advertising, as described in section 5 |
| Banks | Paying consignors |
| Authorities, courts, our advisers | When the law requires it, or to protect our rights |
When you consign a piece, buyers never receive your name or contact details. If SANDS is sold or merged, your data may pass to the new owner under this policy.
5. The app, cookies and your choices
Camera and photos. The app uses the camera or your photo library only when you choose to send a photo to your SANDS Advisor or to add photos of a piece you consign. Only the photos you pick leave your phone.
Notifications. The app asks before sending notifications. You can turn them off in your phone's settings at any time.
Advertising measurement in the app. On iPhone, the app asks for your permission before any advertising identifier is used. If you refuse, nothing is used for advertising. Where it is available, you can also change this in the app under Account > Privacy & ads, or in your phone's settings.
Cookies on the website. The website uses cookies and similar tools to keep your cart and session, to understand how it is used and to measure our advertising with the partners listed in section 4. You can refuse or delete cookies in your browser; the store still works, but some features may not.
Marketing. Every marketing email has an unsubscribe link. To stop WhatsApp or notification offers, tell us or reply STOP.
6. How long we keep it, and where
| Data | How long |
|---|---|
| Your account, saved pieces, looks and preferences | Until you delete your account |
| Conversations with your SANDS Advisor and our team | Up to 3 years after the last message, or until you delete your account |
| Invoices, orders, consignment sales and payouts | 5 years, as UAE law requires, even after you delete your account |
| Bank details for payouts | Until your last payout is made, then deleted with your account |
| Notification tokens | Until you turn notifications off or the token stops working |
Deleting your account. In the app, go to Account > Delete my account. You can also write to help@sands-uae.com from your account's email address. We delete your account and personal data within 30 days and confirm by email; only the records the law requires us to keep stay, for that purpose only. Details: sands-uae.com/pages/delete-account.
Where your data is stored. Our providers store data in the UAE, the European Union, the United States and other countries. When your data leaves the UAE, we use providers bound by contract to protect it at a level comparable to UAE law.
Security. Access is limited to the staff who need it. Data is encrypted in transit, and bank details are shown in full only to the finance staff who make payouts.
7. Your rights
You can ask us at any time to:
- see the personal data we hold about you and receive a copy;
- correct it, or complete it;
- delete it (section 6);
- stop or limit a use of it, or object to it, including all marketing;
- withdraw a consent you gave, without affecting what was done before.
Write to help@sands-uae.com from your account's email address. We answer within 30 days and may ask you to confirm who you are. These rights apply under the UAE Personal Data Protection Law and, if you live in the European Union or the United Kingdom, under the GDPR. If you are not satisfied with our answer, you can complain to the data protection authority where you live.
8. Children
Our services are for adults. We do not knowingly collect data from anyone under 18. If you think a child has given us data, write to us and we will delete it.
9. Changes to this policy
We may update this policy when our services change. The date at the top shows the latest version. If a change matters, we will tell you by email or in the app.
10. Contact
SANDS LUXURY TRADING L.L.C., IT Plaza, Office 214-217, Dubai Silicon Oasis, Dubai, United Arab Emirates
Email: help@sands-uae.com · Phone: +971 55 315 7734