Introduction
Loveness LEE GLOBAL
Signature Designs by Loveness Lee
Sustainability at the Heart of Loveness Lee
Materials Behind Loveness Lee’s Distinctive Craft
The Celebrity Factor
Caring for Your Loveness Lee Jewellery
Frequently Asked Questions
Collection
Introduction
Loveness Lee is a London-born jewellery house known for transforming the raw beauty of nature into modern, sculptural art. Founded in 2017 by designer Loveness Lee, the brand grew from her background in fine art and her fascination with organic textures, resulting in pieces that feel expressive, bold and unmistakably individual. Each creation is handcrafted in the brand’s flagship store and workshop at Oxo Tower Wharf on London’s Southbank, where traditional casting techniques meet contemporary design. Working exclusively with recycled gold and silver, lab-grown gemstones and freshwater pearls, Loveness Lee brings together sustainability, artistry and innovation — a combination that has captured the attention of global icons and leading fashion publications.
Loveness Lee Global
Loveness Lee in UAE
The UAE has become one of Loveness Lee’s most exciting and fast-growing markets, embraced by clients who appreciate bold design, artistic expression and sustainable craftsmanship. Known for its love of modern jewellery and contemporary luxury, the region has welcomed the brand’s sculptural pieces as a distinctive alternative to traditional fine jewellery.
Loveness Lee’s organic textures, fluid forms and recycled precious metals resonate strongly with UAE shoppers who seek pieces that feel expressive, artistic and truly individual. As Dubai continues to shape global conversations around fashion and design, the brand has found a natural home among clients who value creativity and mindful luxury.
Loveness Lee is now available in the UAE through its partnership with Sands UAE, offering clients trusted access to selected pieces from the collection. Through Sands, shoppers can explore and request Loveness Lee jewellery with the ease, service and reliability that define the Sands experience — bringing contemporary London craftsmanship closer than ever to the region.
Loveness Lee: A Growing Global Presence
Loveness Lee has quickly expanded beyond its London roots to become an internationally recognised name in contemporary jewellery. Loved for its expressive forms and sustainable craftsmanship, the brand has attracted clients across Europe, the Middle East, Asia and the United States. Its pieces regularly appear in global fashion media, including Vogue, Harper’s Bazaar, Cosmopolitan and Financial Times, helping introduce the brand’s artistic identity to audiences worldwide.
Celebrities such as Kylie Minogue, Nicola Coughlan, Ashley Graham and Priyanka Chopra have been seen wearing Loveness Lee, further elevating its global appeal. The combination of bold design, responsible materials and handcrafted quality has allowed the brand to resonate with fashion-forward communities far beyond the UK. Today, the brand continues to grow through its flagship at Oxo Tower Wharf, international stockists, and a strong online presence that delivers its creations to clients around the world.
Signature Designs by Loveness Lee
Loveness Lee’s jewellery is defined by sculptural textures, organic lines and modern artistry. Crafted in London using recycled precious metals and lab-grown gemstones, each piece carries its own character while reflecting the brand’s distinctive identity. Among the collections, several standout designs have become favourites for clients who seek jewellery that feels expressive, contemporary and beautifully personal.
Shimeji Emerald Ring
The Shimeji Emerald Ring brings together sculptural form and vibrant colour. Handcrafted in recycled precious metal, its textured, organic surface is inspired by natural growth and movement. Set with a rich emerald, the design creates a striking contrast between molten metal and refined gemstone. The ring is also available with sapphire, offering a cooler, elegant variation of the same sculptural design. Part of the Mushroom collection, the Shimeji ring is expressive, modern, and effortlessly wearable.
Cylindro Ring
The Cylindro Ring is a bold expression of modern form and texture. Defined by its rounded, cylindrical silhouette and hand-finished surface, the design feels sculptural yet balanced on the hand. Crafted in silver and gold plated silver, it reflects Loveness Lee’s approach to jewellery that is expressive, contemporary, and comfortable to wear. Part of the Cactus collection, the Cylindro Ring brings strength and simplicity together in a piece designed to stand out with ease.
Sami 18K Gold Plated Earrings
The Sami 18K Gold Plated Earrings are defined by clean lines and a softly sculptural form. Crafted in silver with an 18K gold plated finish, they offer a warm, refined glow that feels effortless and modern. Part of the White Sapphire collection, the earrings balance simplicity with subtle detail, making them an elegant choice for everyday wear.
Hira Sapphire Bracelet
The Hira Sapphire Bracelet is a refined expression of colour and balance. Crafted in precious metal and set with a deep sapphire, its clean lines and delicate proportions create a timeless and elegant design. Designed to sit effortlessly on the wrist, it works beautifully worn alone or layered. The bracelet is also available with emerald, offering a rich green alternative within the same refined silhouette. Part of the mushroom collection, it reflects modern simplicity and thoughtful craftsmanship.
Where Nature Shapes Modern Jewellery
Sustainability at the Heart of Loveness Lee
Sustainability is one of the pillars of Loveness Lee’s identity. Every piece is created with a commitment to preserving the planet while celebrating artistic design. The brand works exclusively with recycled gold and silver, reducing the need for new mining and giving precious metals a second life through thoughtful craftsmanship. This approach allows each design to maintain its luxury feel while supporting more responsible production.
Loveness Lee also uses lab-grown gemstones and responsibly sourced freshwater pearls, chosen not only for their beauty but for their lower environmental impact. The casting and finishing processes take place in small batches within the brand’s London workshop, ensuring minimal waste and careful quality control.
Even the packaging reflects this commitment. Every order is presented in recycled and biodegradable materials, ensuring the unboxing experience aligns with the brand’s values of respect, care, and conscious luxury. Through these thoughtful choices, Loveness Lee continues to redefine modern jewellery as expressive, artistic, and crafted with the future in mind.
Materials Behind Loveness Lee’s Distinctive Craft
Loveness Lee’s jewellery is defined by sculptural beauty, and this begins with the careful choice of materials behind every piece. The brand works exclusively with recycled precious metals, using recycled sterling silver and recycled gold to create jewellery that feels luxurious while reducing the need for new mining. Each metal is refined to high standards, giving every design strength, shine, and lasting elegance.
A key element of the brand’s craft is the use of lab grown gemstones, selected for their clarity, colour, and brilliance. These stones offer the same visual beauty as mined gems while being created through a more responsible and environmentally thoughtful process. Freshwater pearls also feature across the collections, chosen for their natural shapes and soft glow that complement the brand’s nature inspired designs.
Every piece is handcrafted in small, limited batches, a deliberate approach that helps reduce waste and allows close attention to detail. Inside the London workshop, traditional casting methods and careful hand finishing bring each design to life, allowing texture and form to remain at the centre of the jewellery.
Together, recycled metals, lab grown gemstones, freshwater pearls, and small scale production create jewellery that feels expressive, refined, and made with care for both the wearer and the world.
The Celebrity Factor
Loveness Lee has become a quiet favourite among global style icons, known for jewellery that feels expressive, sculptural, and modern. The brand’s distinctive designs have been worn by internationally recognised figures such as Kylie Minogue, Nicola Coughlan, Ashley Graham, and Priyanka Chopra. Each appearance reflects the jewellery’s ability to stand out without feeling overpowering, offering a balance of bold form and refined detail.
These pieces have been seen at red carpet events, in fashion editorials, and during public appearances, showing their versatility across different settings. Whether styled as a statement or worn more subtly, the designs feel personal and confident, making them appealing to those who value individuality. The growing presence of Loveness Lee among well-known figures highlights its place as a modern jewellery brand admired for both its artistic identity and timeless elegance.
Caring for Your Loveness Lee Jewellery
Loveness Lee jewellery is crafted to last, but like all fine pieces, it benefits from gentle care. Each design is made from recycled precious metals and lab-grown gemstones, with hand-finished textures that deserve proper attention to maintain their beauty.
To preserve the shine and sculptural details, store each piece separately in a soft pouch or jewellery box so the textured surfaces do not rub against other items. Avoid exposing your jewellery to harsh chemicals, perfumes or prolonged moisture, as these can dull the finish over time. A soft, lint-free cloth is ideal for regular cleaning and keeping the metal bright.
Gold vermeil pieces require especially delicate handling, so remove them before swimming, bathing or exercising to protect the gold layer. Freshwater pearls should also be kept away from direct heat and strong cosmetics.
As part of the brand’s commitment to long-term care, every Loveness Lee jewellery piece comes with one complimentary refresh service, allowing clients to have their item professionally cleaned and polished. This service helps restore its original lustre and ensures it remains as expressive and radiant as the day it was made.
With thoughtful care, your Loveness Lee jewellery will continue to evolve beautifully and remain a cherished part of your collection.
Frequently Asked Questions
What makes Loveness Lee jewellery unique?
Loveness Lee jewellery stands out for its sculptural textures, organic shapes and modern artistic identity. Each piece is inspired by forms found in nature and brought to life through handcrafting techniques in London. No two pieces are exactly alike, giving every design its own character and sense of exclusivity.
Where is Loveness Lee jewellery made?
All Loveness Lee pieces are handcrafted in the brand’s flagship workshop at Oxo Tower Wharf in London. The workshop and boutique share the same space, allowing clients to explore the jewellery while seeing skilled artisans at work.
What materials does Loveness Lee use?
The brand crafts its designs using recycled sterling silver, recycled gold, freshwater pearls and ethically produced lab-grown gemstones. Each material is chosen for its quality, longevity and minimal environmental impact.
Are Loveness Lee pieces sustainable?
Yes. Sustainability is at the heart of the brand. Every piece is made from recycled metals, produced in limited batches to reduce waste and packaged with recycled or biodegradable materials. Lab-grown gemstones offer an ethical alternative to mined stones while retaining natural brilliance.
Will my piece look exactly like the photo?
Each design is handmade using moulds and casting techniques that create natural variations. Textures, curves and fine details may differ slightly, making every piece one of a kind. This individuality is part of the brand’s charm and a hallmark of its craftsmanship.
Does Loveness Lee offer a complimentary service?
Yes. Each jewellery piece comes with one complimentary care and refresh service, allowing clients to return their item for professional cleaning and polishing. This ensures your piece maintains its beauty and shine over time.
Does Loveness Lee ship internationally?
Yes. Loveness Lee ships internationally, ensuring each piece is carefully packaged to arrive safely. In addition, clients can also purchase Loveness Lee jewellery through Sands, which offers worldwide shipping and trusted support, making it easy to access the brand from anywhere in the world.
Where can I buy Loveness Lee in the UAE?
Loveness Lee is available through Sands UAE. Clients can shop selected pieces directly through Sands, enjoy trusted local service and request support for special orders or inquiries.
Are the gemstones lab-grown?
Yes. All gemstones used by Loveness Lee are lab-grown, chosen for their clarity, colour and brilliance. They offer the same beauty as mined gems while supporting sustainable production.
How should I care for Loveness Lee jewellery?
Store your jewellery separately, clean it gently with a soft cloth and avoid harsh chemicals, perfumes or prolonged water exposure. Gold-vermeil pieces should be handled with extra care to preserve their finish. When needed, your complimentary refresh service can restore shine and remove surface wear.
Does Loveness Lee offer repairs or replacements?
Yes. Loveness Lee offers support for repairs or replacements depending on the individual case. Each request is carefully assessed to ensure the best possible outcome, reflecting the brand’s commitment to quality and long-lasting craftsmanship. Clients are encouraged to reach out to the brand or the original point of purchase for guidance on after-care and repair options.
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Collection
A Loveness Lee piece is not just worn — it is a fragment of nature you carry, shaped into art and remembered for its organic beauty.
