Saudi National Day in Dubai, 2026: Dress Code, Theme and the Best Gifts

raOfficial Saudi National Day 2026 campaign flags, in the year's green identity, from the Kingdom's own brand guideline
Official 2026 Saudi National Day identity wordmark: 'Our Pride Lies in Our Nature'SANDS Dubai Guide

Saudi National Day
in Dubai, 2026

The Kingdom's 96th National Day falls on 23 September — green and white in the streets and on the wrist. The one difference that actually shows, at every price point, is the bag.

This year's theme: “Our Pride Lies in Our Nature” — عزنا بطبعنا

Date23 SeptAnniversary96thColorsGreen & WhiteUnified1932

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23 SEPTEMBER96TH NATIONAL DAYGREEN & WHITEOUR PRIDE LIES IN OUR NATUREHERMÈS KELLYCHANELROLEXPRE-OWNED, AUTHENTICATEDSANDS DUBAI23 SEPTEMBER96TH NATIONAL DAYGREEN & WHITEOUR PRIDE LIES IN OUR NATUREHERMÈS KELLYCHANELROLEXPRE-OWNED, AUTHENTICATEDSANDS DUBAI

Saudi National Day falls on 23 September every year, marking the 1932 royal decree that unified the Kingdoms of Nejd and Hejaz into the Kingdom of Saudi Arabia — and in 2026, Dubai and the wider Gulf mark its 96th edition alongside it. It is a public holiday for private and non-profit sector employees, and for the Saudi community living in and visiting the UAE, it is also the year's clearest occasion to dress, gift and gather with intention.

What follows is the practical version: what the day actually commemorates, this year's official theme and the six values built into it, the green-and-white dress code and why the bag is what separates a considered look from a costume, and a gift hierarchy — Hermès, Chanel, Rolex — built entirely from pieces we can actually put in your hands, priced as they stand in our own stock today.

01

What Saudi National Day marks

On 18 September 1932, King Abdulaziz ibn Saud issued the decree renaming the Kingdom of Hejaz and Nejd to the Kingdom of Saudi Arabia; it was proclaimed five days later, on 23 September, by Prince Faisal. That date became the country's National Day.

The day itself wasn't marked at an official level until 1965, when King Faisal bin Abdulaziz issued a royal decree formally designating 23 September as Saudi National Day, replacing an older observance known as Royal Seating Day. It only became a full public holiday in 2007, under King Abdullah bin Abdulaziz, and was first celebrated as one from 2015.

One detail most guides miss: the National Day's year count was carried over from the celebration it replaced, which used 1930 as its starting point rather than the 1932 unification itself — which is why 2026, thirty-four years after unification, is counted as the 96th National Day rather than the 94th. Both numbers are correct; they're just counting from different starting lines.

DateWednesday, 23 September 2026
MarksUnification of the Kingdom, 1932
First observed1965, by royal decree of King Faisal
Public holidaySince 2007; private & non-profit sectors
ColoursGreen and white, the colours of the flag
Hermès Birkin 25 in Vert Mangrove Togo leather, rose gold and palladium hardware — from our own stock
A Gulf-wide holiday

Saudi National Day is a Saudi public holiday, but Dubai feels it too — a longer Gulf weekend, more Saudi visitors in the malls and boutiques, and a spike in green-and-white dressing that starts days before the 23rd. The green, it turns out, is already sitting in our own stockroom.

02

This year's theme, and the six values behind it

Every recent National Day carries an official campaign theme. For 2026, it is “Our Pride Lies in Our Nature” — عزنا بطبعنا — built around six values that anchor the year's public campaigns, installations and landmark lighting across the Kingdom.

Vision — official 2026 Saudi National Day value icon
01

Vision

A forward-looking outlook, tying the day's history to where the Kingdom is headed.

Courage — official 2026 Saudi National Day value icon
02

Courage

The willingness to lead and take on ambitious, generational undertakings.

Determination — official 2026 Saudi National Day value icon
03

Determination

Sustained resolve — همّة — behind the Kingdom's long-term vision and its delivery.

Authenticity — official 2026 Saudi National Day value icon
04

Authenticity

Staying true to Saudi identity and heritage as the Kingdom modernises.

Generosity — official 2026 Saudi National Day value icon
05

Generosity

كرم — openness to others, expressed through giving and shared celebration.

Exceptional Giving — official 2026 Saudi National Day value icon
06

Exceptional Giving

الجود — giving that goes beyond what's expected, a value distinct from, and beyond, generosity itself.

Those six words are the reason National Day dressing and gifting in 2026 leans considered rather than costume-like — green and white as a palette, not a print; a single well-chosen piece rather than a head-to-toe theme.

The differentiator, at every price point, is the bag.On dressing for National Day
03

The dress code: green, white, and the one piece that shows

The Saudi National Day dress code has always been unmistakable: green and white, worn with pride, echoing the flag on the streets, the illuminated landmarks, and the outfit. For 2026, the considered version layers those national colours with pieces built to outlast a single evening — structured silhouettes over flowing fabric, a statement accessory in green or gold rather than a full green-on-green look.

At every budget, the differentiator is the bag. A neutral or black bag against a green-and-white outfit reads as effortlessly elevated. A bag in the day's own colour — green leather, gold hardware — reads as intentional rather than themed, which is the entire point of dressing for an occasion like this one.

Hermès Kelly 25 in Vert Comics Togo leather with palladium hardware, worn against white for Saudi National Day

Kelly 25, Vert Comics Togo, palladium hardware — from our own stock.

04

Hermès in green, for the day itself

A pre-owned Hermès Kelly remains the single most coveted gift and the single most considered self-purchase for National Day in the Gulf — rare, appreciating, and instantly recognisable against white. These are pieces currently available in Dubai, in colourways that speak directly to the day's palette.

In green, currently available in DubaiScroll →
Hermès Kelly 25 in Vert Comics Togo leather, palladium hardware
Kelly 25, Vert Comics

Togo leather, palladium hardware — the everyday Kelly size, in the day's colour.

AED 92,500
Hermès Kelly 28 in Vert Mangrove Epsom leather, palladium hardware
Kelly 28, Vert Mangrove

Structured Epsom, a deeper forest green — the more formal of the two sizes.

AED 105,500
Hermès Mini Kelly II in Vert Amande Epsom leather, enamel and gold hardware
Mini Kelly II, Vert Amande

A soft almond-green, in the archive-rare Mini Kelly silhouette.

AED 138,600
Hermès Constance 18 in Vert Fizz Epsom leather, gold hardware
Constance 18, Vert Fizz

Epsom leather, gold hardware — the structured, single-strap silhouette, in a brighter green than the Kellys beside it.

AED 70,000

Rarity works in the Mini Kelly's favour here — a discontinued or low-production colourway like Vert Amande is only reliably found pre-owned, which is exactly why it prices above the larger, more commonly produced Kelly 28 next to it. Browse the fuller Hermès selection for what else is currently available.

05

Chanel, Rolex and Goyard: the rest of the hierarchy

Hermès sits at the top of the Saudi National Day gift hierarchy, but it isn't the only tier. Chanel offers a slightly more accessible entry point without sacrificing prestige, a pre-owned timepiece completes a look or a gift without a word, and this year Goyard has its own answer to the day's colour — a limited edition made specifically for it.

Chanel — the accessible tierScroll →
Chanel Classic Wallet on Chain in Light Green grained calfskin, gold-tone hardware
Classic WOC, Light Green

Grained calfskin, gold-tone metal — small enough to be a considered gift on its own.

AED 24,300
Chanel 19 Handbag in shiny black lambskin, mixed-tone hardware
Chanel 19, Black

Shiny lambskin, mixed gold and ruthenium hardware — reads sharp against white.

AED 36,860
Chanel Classic 11.12 Handbag in black lambskin, gold-tone hardware
Classic Flap 11.12, Black

The house's most recognisable silhouette, in the neutral that pairs with any green outfit.

AED 64,700
Rolex — for him, and for herScroll →
Rolex Datejust 41, blue Roman dial, steel and white gold
Datejust 41, Blue Roman

The dress watch of the three — understated enough for a formal National Day dinner.

AED 68,700
Rolex Submariner Date 41mm, Oystersteel, black dial
Submariner Date, Black

The reference most requested as a gift — steel, black dial, no complications to explain.

AED 66,500
Rolex GMT-Master II Batman, 126710BLNR, Jubilee bracelet
GMT-Master II “Batman”

Blue and black bezel — the closest a watch gets to wearing the day's colours on the wrist.

AED 81,000

All six pieces above are pieces we currently hold, not a wishlist — browse the full Chanel selection and watch collection for what else is available before the 23rd.

Beyond Hermès and Chanel

Goyard's own Evergreen, made for this year

Hermès and Chanel aren't the only houses answering the day's colour this year. Goyard's Cap-Vert PM — the house's compact crossbody silhouette — has been released as a 2026 limited edition in an exclusive Goyardine canvas the house itself names Evergreen. It's the kind of coincidence a National Day gift guide doesn't get to use twice: a genuine limited-edition piece, from a third Parisian house, in the exact shade the day already calls for.

Goyard doesn't discount and rarely restocks a limited run once it sells through, so a piece like this tends to move quickly in gifting season. We carry it, along with the rest of Goyard's current pieces, alongside our Hermès and Chanel stock — see the full Goyard selection.

Goyard Cap-Vert PM Bag Limited Edition in Evergreen Goyardine canvas, the house's own 2026 National Day-season colourway

Goyard Cap-Vert PM, Limited Edition, Evergreen — AED 14,490, from our own stock.

More from the Evergreen limited editionScroll →
Goyard Belvedere PM Bag Limited Edition in Evergreen Goyardine canvas
Belvedere PM, Evergreen

The house's iconic crossbody silhouette, in the same limited-run canvas as the Cap-Vert.

AED 16,880
Goyard Cisalpin Backpack Limited Edition in Evergreen Goyardine canvas
Cisalpin Backpack, Evergreen

The same Evergreen canvas in the house's structured backpack — a gift that reads as considered for him too.

AED 24,950
Goyard Capetien MM Messenger Bag Limited Edition in Evergreen Goyardine canvas
Capetien MM Messenger, Evergreen

A practical messenger silhouette — the most accessible entry into this year's limited run.

AED 13,950

All four Evergreen pieces above are currently in our stock, not a wishlist — once this limited run sells through, Goyard rarely brings it back. Browse the full Goyard selection for what else is available before the 23rd.

06

How the day is celebrated

Saudi National Day celebrations span the Kingdom and reach into the Gulf. Ithra — the King Abdulaziz Center for World Culture in Dhahran — has become a major cultural hub for the occasion, with programming across arts, heritage and performance built around the year's theme. In Riyadh and Jeddah, landmark buildings are illuminated in green through the days around the 23rd, and public squares carry the year's official visual identity.

Away from the public installations, the most curated celebrations happen at home or in private dining settings — where gifting etiquette, not fireworks, takes centre stage.

  1. Wrap gifts in green or gold — the presentation is part of the gesture.
  2. Choose pieces with provenance — a certificate of authenticity carries more weight than the box it came in.
  3. In corporate contexts, favour timeless over trendy — a classic bag or a dress watch over a seasonal accessory.
07

Why pre-owned, and how to source it in Dubai

The case for pre-owned Hermés, Chanel and Rolex on an occasion like this one isn't a compromise — it's the more considered choice on three counts. Value: well-maintained pre-owned pieces typically sit meaningfully below new retail for the same reference. Rarity: a discontinued colourway like the Vert Amande above, or an archive Kelly size, is only reliably found on the secondary market once the boutique has moved on to the next season. And presentation: a piece that has been properly authenticated and cared for shows no compromise against one bought new.

SANDS is a luxury personal shopping and sourcing service based in the UAE — not an official Hermès, Chanel or Rolex retailer, and not an authorised dealer. Every piece that passes through us is checked against our own authenticity guarantee before it reaches you: a documented process, transparent about condition, with support that continues after the sale.

  1. Tell us the piece — bag, watch, colour, size — or send a reference photo.
  2. We confirm availability, price and a realistic timeline before the 23rd.
  3. The piece is authenticated, then delivered in the UAE or arranged for shipping.

Sourcing a piece for National Day?

Our desk works across Hermés, Chanel and Rolex to find pieces — green colourways included — that rarely stay in stock for long this time of year.

Browse pre-owned selectionAll handbagsTalk to a personal shopper

See also our personal shopping service, our authenticity guarantee and our shipping & returns policy. If it's a Hermés piece you're after specifically, our guides to the Birkin and the Kelly cover the wider range.

Questions

When is Saudi National Day 2026?

 

Saudi National Day 2026 falls on Wednesday, 23 September 2026. It marks the anniversary of the 1932 unification of the Kingdom of Saudi Arabia, and by the National Day's own year count — carried over from an earlier observance dated to 1930 — 2026 is the 96th National Day. It is a public holiday for private and non-profit sector employees across Saudi Arabia.

What is this year's Saudi National Day theme?

 

The 2026 theme is “Our Pride Lies in Our Nature” (عزنا بطبعنا), built around six values, each with its own official icon and colour in the Kingdom's own guideline: vision, courage, determination, authenticity, generosity and exceptional giving. These appear across public campaigns, landmark lighting and installations throughout the Kingdom in the days around the 23rd.

What should I wear for Saudi National Day?

 

The dominant palette is green and white — the colours of the Saudi flag. Considered choices lean structured rather than flowing: a tailored dress or abaya in emerald or forest green, a white silk co-ord, or a neutral outfit lifted by a single accessory in green or gold. At every price point, the bag is what separates a considered look from a themed one.

What are the best gifts for Saudi National Day?

 

At the luxury tier, the hierarchy is consistent: a pre-owned Hermès Kelly or Birkin sits at the top, Chanel — the Classic Flap, the 19, the Wallet on Chain — offers a more accessible entry point without sacrificing prestige, and a pre-owned Rolex completes a look or a gift on its own. Goyard's Cap-Vert PM Limited Edition, released in a colourway the house itself calls Evergreen, is this year's most on-the-nose option. Pieces in the day's green, or in a considered black or white, read as the most intentional.

Where can I find authenticated pre-owned Hermès, Chanel or Rolex for National Day in Dubai?

 

SANDS is a UAE-based personal shopping and sourcing service carrying pre-owned Hermès, Chanel and Rolex, each checked against our own authenticity guarantee before it reaches a buyer. We are not an official retailer of any of these houses. Delivery is confirmed for the UAE; shipping beyond it is arranged case by case, so it's worth asking before the 23rd if a piece needs to travel.

Words DoryanPhotography SANDSPublished 18 September 2026

Sources. Wikipedia — Saudi National Day, for the history and observance dates. The 2026 “Our Pride Lies in Our Nature” identity, wordmark, palette and value icons are from the official Saudi National Day 2026 brand guideline, made available by its organisers for public and business use. SANDS' own stock records for current pricing and availability, verified at time of publication. Market conditions and stock change; all Hermès, Chanel and Rolex product photography is our own.

SANDS is an independent luxury personal shopping and sourcing service based in the United Arab Emirates. SANDS is not affiliated with, authorised by, or an official retailer of Hermès, Chanel, Rolex or Goyard. All trademarks belong to their respective owners.