Introduction
Ogier 1948’s Identity and Global Presence
Signature Products from Ogier 1948
Ogier 1948’s Lifetime Warranty
Ogier: Crafted for Alpine Conditions and Everyday Sophistication
Celebrities Love Ogier 1948’s Style on the Slopes
How to Protect Your Ogier 1948 Investment
Frequently Asked Questions
Introduction
La Maison Ogier is a family-owned luxury fashion house that began in the French Alps in 1948. It was founded by Maurice Ogier, who started by making warm wool clothing for local mountain workers. His focus was always on quality, comfort, and durability. These values still shape the brand today. As skiing became more popular in the 1960s, Maurice’s son Gilbert helped grow the company by creating stylish skiwear that was both functional and elegant. Ogier quickly became known for clothing that looked great on the slopes and also performed well in cold alpine weather.
In 2014, the third generation of the family stepped in. Laurent Ogier became CEO at just 30 years old and brought a fresh vision to the business. He transformed the company from a retail store into a luxury fashion brand with its own collections. He was joined by his brother Vincent, who manages the operations, and his wife Maria, who leads public relations and communication. This close family team brought new energy while keeping the same level of care and dedication that has always defined Ogier.
Today, Ogier designs and handcrafts all its clothing in its own atelier in Milan, Italy, using only the best natural materials like wool, cashmere, and silk. Each piece is made to last and comes with a lifetime guarantee. From high-performance ski jackets to cozy coats, soft knitwear, and everyday wear, Ogier blends traditional craftsmanship with a modern look. With boutiques in luxury ski resorts like Aspen, Courchevel, and St. Moritz, Ogier is now a trusted name in alpine fashion, known for quiet elegance, strong family roots, and timeless style.
Ogier’s Identity and Global Presence
What distinguishes La Maison Ogier today is its deep heritage, consistent family ownership, and an uncompromising standard of craftsmanship. The brand’s aesthetic leans into “quiet luxury,” favoring refined silhouettes, precise cuts, and thoughtful details over flashy logos or seasonal trends. Every product is made slowly and intentionally often taking up to a year from design to completion and backed by a lifetime guarantee.
Ogier’s Alpine roots remain central to its identity. Each design is inspired by nature, sport, and the spirit of resilience found in the mountains. Even as it expands globally, the brand maintains a selective presence, with boutiques in prestigious ski destinations such as St. Moritz, Aspen, Courchevel, and Zermatt. These flagship stores deliver a luxury retail experience that mirrors Ogier’s core values: subtle elegance, service, and lasting quality.
Now a global name in high-end ready-to-wear and outerwear, Ogier continues to evolve without abandoning its roots. From its Alpine workshop beginnings to a fully-fledged fashion house with in-house Italian production, the brand remains defined by its legacy, integrity, and craftsmanship. In a world of fast fashion, La Maison Ogier stands as a quiet yet powerful force in the luxury industry. Honoring its past while dressing the future.
Ogier 1948 in the UAE: Luxury Shopping with The Sands
In the United Arab Emirates, Ogier is available through Sands UAE, a luxury personal shopping concierge that brings the brand’s exclusive collections closer to UAE clients. The Sands helps clients find the newest pieces from Ogier, including elegant ski suits, leather boots adorned with Swarovski crystals, and signature winterwear made from premium materials.
While there is no dedicated Ogier boutique in Dubai yet, The Sands offers a bespoke way to experience the brand. Clients can enjoy private consultations, personal styling, and worldwide sourcing for limited-edition items. This service allows shoppers in Dubai and across the UAE to access the same level of exclusivity and craftsmanship found in Ogier’s European and American stores .all through a seamless, tailored experience that reflects the spirit of true luxury.
Signature Products from Ogier 1948
La Maison Ogier is celebrated for its blend of alpine utility and refined tailoring. From precision-crafted outerwear to luxurious knitwear, each item reflects the maison’s mountain-born craftsmanship and modern elegance.
Manhattan Boots
The Manhattan Boots embody Ogier’s signature balance of elegance and performance. Crafted for stability on icy terrain yet refined enough for après-ski settings, these boots feature premium materials, a supportive sole, and meticulous detailing. Making them a winter essential.
Tuta Tassel Ski One Piece
A statement of technical mastery and sophisticated style, the Tuta Tassel Ski One Piece combines full-body protection with sleek design. Engineered for high-altitude activity, it offers insulation, flexibility, and a streamlined silhouette, ensuring both warmth and standout presence on the slopes.
Ogier Cervinia Ski Jacket
The Cervinia Ski Jacket showcases Ogier’s precision in alpine outerwear. Designed with an ergonomic, stretch exterior, it guarantees mobility, weather protection, and elevated comfort. From demanding ski runs to après-ski gatherings, it blends technical performance with timeless elegance.
Gotthard Alpin Sweater
Crafted from ultra-soft, insulating wool, the Gotthard Alpin Sweater provides exceptional warmth without sacrificing style. Its refined texture, modern fit, and luxurious comfort make it perfect for layering—equally suited for mountain retreats or everyday city sophistication.
Lapland Ski Jacket
The Lapland Ski Jacket stands out for its advanced weatherproofing and minimalist, tailored profile. Built for performance in extreme conditions, it offers breathable protection, freedom of movement, and clean, contemporary aesthetics ideal for both alpine adventure and refined winter wear.
Each piece in the Ogier collection is backed by a lifetime guarantee, ensuring lasting quality and timeless value. From ski runs to refined retreats, Ogier garments are crafted to elevate every moment.
A Heritage of Bold Craftsmanship and Modern Precision
Ogier 1948’s Lifetime Warranty
Every Ogier product is made with great care using the finest materials in Italy. Because of this high level of quality, Ogier offers a lifetime warranty. This shows the brand’s strong belief in its craftsmanship.
If a product has a defect in the materials or the way it was made, Ogier will repair or replace it at no cost. If the exact product is no longer available, a similar item of equal value will be offered.
There may be some policies around what the warranty covers. It does not usually include damage caused by accidents, misuse, or normal wear over time. In these cases, Ogier may still offer repair services after discussing the options with the client.
This lifetime promise means every Ogier item is built to last and supported by a brand that values quality and care.
Ogier 1948: Crafted for Alpine Conditions and Everyday Sophistication
La Maison Ogier’s garments are expertly designed to perform in cold environments, making them ideal for ski resorts, winter getaways, and alpine living. Their luxury outerwear including water-repellent ski jackets, insulated parkas, and technical layering pieces is engineered for warmth, breathability, and ease of movement. These pieces ensure comfort on the slopes while maintaining Ogier’s signature tailored elegance.
For everyday life beyond the mountains, Ogier’s Ready-to-Wear collection offers versatile options that transition seamlessly from outdoor adventures to urban sophistication. Their structured wool coats, tailored chinos, and soft knitwear crafted from premium materials like merino wool and Italian cotton offer warmth and effortless style. These designs reflect Ogier’s commitment to understated luxury that works as well in city streets as it does in alpine settings.
Even in footwear, Ogier brings its refined approach to casual essentials. The brand’s minimalist sneakers feature clean lines, premium leather, and a sleek silhouette perfect for pairing with relaxed tailoring or weekend wear. Designed with comfort in mind, these sneakers complement Ogier’s overall aesthetic: refined, functional, and built to last.
Celebrities Love
Ogier 1948’s Style on the Slopes
A Favorite in Ski Towns Like Aspen and St. Moritz
La Maison Ogier, or Ogier 1948, has quietly become a top choice for celebrities and luxury travelers during ski season. In St. Moritz, Switzerland known for its glamorous winter events like Snow Polo and White Turf Ogier’s boutique is located inside the famous Badrutt’s Palace Hotel. The brand is known for its sleek ski wear that combines elegance with technical performance.
Ogier is also easy to spot in Aspen, Colorado a winter getaway popular with stars. PEOPLE calls Aspen a “celebrity hotspot,” and Impact Wealth even named Ogier the “Best Luxury Ski Fashion House” in the town. Big names like Kendall Jenner, Hailey Bieber, and Rihanna have all been seen in Aspen during ski season, often wearing high-fashion winter outfits that match Ogier’s signature look. Ogier was also a sponsor at an exclusive gala at the St. Regis Aspen, attended by celebrities like former NBA player Rony Seikaly (PR Newswire) proving the brand is firmly part of Aspen’s luxury scene.
Ogier on Reality TV
Ogier also made an appearance on reality TV when the cast of The Real Housewives of Beverly Hills visited its Aspen boutique during a group trip. Stars like Dorit Kemsley, Erika Jayne, and Diana Jenkins were seen shopping there on camera, admiring the sleek ski outfits and chic fur-trimmed jackets. “Everything is so chic,” Dorit said while browsing the store, as shown in the episode. The brand’s feature on Bravo gave it exposure to millions of fashion-loving viewers and helped solidify Ogier as a go-to for stylish winter wear.
From quiet luxury shoppers to bold TV personalities, Ogier continues to grow its presence among the world’s most stylish jet-setters proving that elegance and alpine adventure can go hand in hand.
Care and Maintenance: How to Protect Your Ogier 1948 Investment
Every piece from La Maison Ogier is designed with precision and crafted from high-quality materials like Italian wool, technical stretch fabrics, pure cashmere, and smooth leather. To preserve their elegance, structure, and performance over time, each item requires thoughtful care. Below is a detailed guide to help you keep your Ogier wardrobe in excellent condition year after year.
Outerwear and Skiwear
Ogier’s outerwear and skiwear are built to perform in alpine conditions, with water-repellent fabrics, technical insulation, and smart ergonomic cuts.
Storage: Hang coats and jackets on wide, structured wooden or padded hangers to avoid stretching the shoulders. Never store them in plastic. Use breathable garment bags and keep them in a cool, dry closet.
Drying: After a snowy or wet day, air dry your jacket naturally away from direct heat sources like radiators. Avoid tumble dryers unless the care label allows it.
Cleaning: Most ski jackets and coats are dry-clean only. Use a professional dry cleaner that specializes in luxury or performance outerwear. Always check the label—some items may be hand-washable at low temperatures using mild detergent.
Knitwear and Cashmere
Ogier’s knitwear uses premium natural yarns that feel soft yet wear well.
Storage: Fold sweaters and store them flat to prevent stretching. Keep them in a breathable cotton storage bag or drawer with cedar blocks or lavender sachets to deter moths.
Washing: Most knitwear should be dry-cleaned. Some light cashmere pieces may be hand washed in cold water with a special wool detergent. Lay flat to dry on a towel.
Pilling: Gently remove any pilling using a cashmere comb or fabric shaver. Never pull pills by hand as this can damage the weave.
Shirts, Pants, and Everyday Pieces
Ogier’s Ready-to-Wear line includes refined pieces made for daily comfort and versatility.
Washing: Most shirts and trousers can be machine washed on a gentle cycle, preferably in cold water. Use mild detergent and avoid bleach. For best results, wash inside out.
Ironing: Use a steam iron on a low to medium setting. High heat can weaken fabrics and alter shape. Iron shirts while slightly damp for smoother results.
Travel Tip: Use garment bags and folding techniques with tissue to reduce wrinkles. Unpack and hang garments soon after arrival.
Footwear: Sneakers and Leather Shoes
Ogier sneakers and boots are crafted with care in Italy, using smooth leather and durable soles for clean, timeless style.
Cleaning: Wipe leather sneakers with a soft damp cloth after each use. For deeper cleaning, use a leather-safe foam cleaner and cloth. Suede shoes require a dedicated suede brush.
Conditioning: Every few months, treat leather shoes with a conditioning cream to maintain their softness and sheen. Avoid exposing them to water or snow for long periods.
Storage: Use cedar shoe trees to maintain shape and absorb moisture. Store shoes in their original dust bags when not in use.
Rotation: Avoid wearing the same pair daily to allow leather to breathe and recover between uses.
General Tips
Avoid Direct Heat and Sunlight: Prolonged exposure to strong heat or UV rays can fade colors and dry out fabrics.
Zippers and Buttons: Always close zippers, buttons, and fasteners when storing garments to help maintain their structure.
Deodorizing: Air garments regularly and use garment sprays made for fine fabrics to keep them fresh between wears.
Frequently Asked Questions Ogier 1948
What is La Maison Ogier 1948 best known for?
La Maison Ogier is widely recognized for creating luxurious alpine clothing that blends traditional French tailoring with high-performance functionality. Their ski jackets, tailored wool coats, and refined ready-to-wear garments offer both elegance and practicality for men who value comfort in cold-weather environments. Whether on the slopes or in the city, Ogier’s pieces are designed to perform without sacrificing style.
Where is Ogier 1948 based and where are the garments made?
Ogier was founded in 1948 in France and now operates as a global luxury brand. Its collections are designed and handcrafted in Italy, particularly in Milan, where artisans carefully produce each piece using time-honored techniques. The location reflects a fusion of Alpine heritage and Milanese craftsmanship.
What type of clothing does Ogier 1948 create?
Ogier offers a full range of luxury menswear, including high-performance ski jackets, wool outerwear, down-filled parkas, knitwear, cotton shirts, chinos, and minimalist sneakers. While the brand started with skiwear, it has expanded into a complete wardrobe offering timeless and sophisticated styles that work in mountain settings or urban life.
Is Ogier 1948 only for winter or ski use?
No, although the brand’s origin lies in Alpine skiwear, Ogier has successfully extended its vision to everyday ready-to-wear fashion. Their structured trousers, sleek wool coats, and soft knitwear are ideal for year-round use, especially for those who appreciate quiet, understated luxury in their daily lives.
What materials are used in Ogier 1948 products?
Ogier uses premium, natural materials including virgin wool, Italian cashmere, merino wool, cotton, and leather. These fabrics are chosen for their softness, thermal performance, and durability. The focus on quality materials allows Ogier garments to maintain their shape, feel, and color for many seasons.
Are Ogier 1948 garments handmade?
Yes, all Ogier garments are handcrafted in small quantities by skilled artisans in Italy. Each piece undergoes a meticulous design and production process to ensure the highest level of craftsmanship. Ogier embraces a slow fashion philosophy, favoring durability and long-term quality over fast trends or mass production.
Does Ogier offer a lifetime guarantee?
Yes. Every Ogier item is backed by a lifetime guarantee, a rare promise in today’s fashion world. This guarantee reflects the brand’s confidence in its craftsmanship and shows its commitment to sustainable, long-term fashion. The promise of lasting quality is one of Ogier’s defining features.
How should I take care of my Ogier 1948 pieces?
Ogier products require thoughtful care to maintain their quality. It’s best to follow the care label on each item. Wool coats and technical outerwear should be professionally cleaned, while knitwear benefits from gentle hand washing or dry cleaning. Use structured hangers to store coats and avoid humid storage areas. These simple steps help extend the lifespan of each garment.
Are Ogier 1948 pieces suitable for everyday wear?
Yes, Ogier clothing goes far beyond the slopes. Their lightweight chinos, soft wool sweaters, and minimal sneakers are designed for all-day comfort and effortless style in the city or while traveling. Many of their pieces can be dressed up or down, making them a versatile choice for modern men.
Can I buy Ogier 1948 in the UAE?
While Ogier does not currently operate a boutique in the UAE, you can still purchase their products through trusted luxury concierge services like Sands UAE. Sands offers personalized shopping and sourcing services for clients looking to acquire hard-to-find or exclusive Ogier pieces with full authenticity assurance.
Do celebrities wear Ogier 1948 ?
Yes. Ogier is a quiet favorite among celebrities and luxury travelers. The brand has been spotted on reality shows like The Real Housewives of Beverly Hills during their Aspen trips, and it maintains a high-profile presence in winter destinations like St. Moritz and Aspen. Fashion insiders admire Ogier for its refined take on technical luxury.
What sizes does Ogier 1948 offer?
Ogier provides a full men’s size range, typically from Small to XXL. Their sizing is tailored but allows for layering, especially in outerwear and base layers. You can refer to the sizing guide on the official site or consult a stylist through Sands UAE for assistance with fit and selection.
Does Ogier 1948 sell footwear?
Yes. Ogier’s minimalist sneakers are part of its ready-to-wear line. Designed with soft leathers, clean lines, and understated detailing, these sneakers are perfect for everyday luxury and complement the brand’s sleek clothing silhouettes.
Does Ogier 1948 ship internationally?
Yes, Ogier offers international shipping through its official website. However, for UAE clients looking for a more personalized experience, Sands UAE can help source specific products and manage delivery, ensuring peace of mind and convenience for every order.
Is Ogier 1948 a good investment in luxury fashion?
Absolutely. Ogier stands out for its commitment to quality, design, and longevity. With every piece backed by a lifetime guarantee, customers are investing in more than just a garment. They are choosing heritage, craftsmanship, and a wardrobe that lasts. Its slow fashion model and low-volume production also make Ogier clothing more exclusive and valuable over time.
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